XY is the latest music video fom French rapper Kery James. What’s so special about it then? Simply that it was directed by Mathieu Kassovitz, director of such films as Gothika, the underrated Babylon A.D., and several French movies.
Costing around 88000 dollars, the video shows two guys burning a body in the forest, and through backwards storytelling explains how they got there. As for the song, it pretty much says what’s happening on screen.
I wasn’t convinced at first but then felt that the video grew more and more effective as it went on. I still don’t think it’s great, but mostly because I don’t really like the song and I still prefer that awesome Levi’s Onion Peel commercial in terms of backwards storytelling. But what do you think of this music video?
Fun Fact: Kery James apparently drew inspiration from films such as 21 Grams and Crash when writing the song
Legendary clothing company Levi’s has long been known for their beautiful, imaginative commericials, and their latest, titled Onion Peel, is no different. Shot backwards, it was directed by Michael Haussman, who’s previously helmed ads for such brands as Yves Saint Laurent, Ray Ban and Martini and music videos such as SexyBack for Justin Timberlake and You Know My Name for Chris Cornell in addition to a few feature films, the last of which being 2003’s Blind Horizon. You can view his whole body of work at the man’s official site. What did you think of Onion Peel?